About Us
About Wavey
The pitch deck ends. The real questions begin.
Most tools show you what happened.
Wavey shows you what to do next.
Born inside a fast-moving agency - by a former Google Ads exec and a principal software engineer for the Department of Defense - Wavey was built to answer the real questions agencies face daily. Not “what are the metrics?”, but “what should we actually do about them?”
Strategy used to mean late nights, whiteboards, and last-minute rewrites.
Now? It’s one click.
Wavey doesn’t just read your work. It understands it - your decks, your ads, your performance data. Then it delivers insights your clients don’t even know how to ask for - but will never stop thanking you for.
It’s like having your best strategist, your media analyst, and your most persuasive creative lead - all distilled into a single tab.
Your agency’s sharpest edge. Or your competitor’s best-kept secret.
The top agencies? They’re not working harder. They’re working Wavey.
They’re replacing 6-hour slogs with 6-second answers.
And while everyone else is still syncing on Slack, they’re already winning the pitch.
Wavey isn’t just a time-saver. It’s a perception shifter.
It makes you look smarter, faster, and more in control - because you are.
Why “Wavey”?
Because strategy isn’t static.
It moves. It adapts. It rides the currents of culture, clients, and KPIs.
Wavey gets that. It doesn’t ask you to fill out forms or force-fit frameworks. It meets your work where it lives - and shows you where it can go.
Who We’re For
→ Brand, creative, and media agencies who are tired of time consuming workflows.
→ Strategy teams who want fewer meetings, and more clarity.
→ Founders and leads who need instant intelligence - not just more data.
If you’ve ever said, “We had the right idea, but we didn’t catch it in time” - Wavey is for you.
Still curious?
Good. So are we.
We’re always evolving Wavey to be the smartest, sharpest, most unfair advantage in your stack.
Want in?
[Request Access] | [Watch Demo]
Case Study
We built Wavey for us. Then everyone else wanted in.
Two years ago, we launched our agency with big ideas and a lot of tabs open. For the first 18 months, it was high highs, low lows, and a masterclass in trial and error. Strategy lived in Notion. Media lived in Google Sheets. Creative briefs? Written from scratch, every time.
It was functional. Barely. But not scalable.
So we built Wavey.
Not a tool. Not a dashboard. A thinking engine with an artificial intelligence backbone.
A strategist, creative lead, and media analyst - all rolled into one tab.
We piloted it on ourselves. And the results?
- 12.2x increase in agency ROI in just three months
- 2x increase in headcount (without the panic)
- Clients saying: “You guys are elevating every part of our strategy—like, all of it.”
- A sudden influx of repeat business, bigger scopes, and “We want you in the room” invites
Wavey didn’t just streamline our work. It changed how our clients saw us.
Not just as an agency. But as their edge.
Now we’re sharing it—with the teams ready to move faster, think sharper, and pitch like it’s already won.
About the Team
Erin Foy, Founder and CEO
Erin Foy is the founder of SWM Consulting, a strategy-first collective at the intersection of health, wellness, and performance. With nearly two decades of experience scaling some of the world’s most influential brands, she brings a rare combination of enterprise-level rigor and founder-led intuition.
Her career spans senior roles at WPP and Publicis, and nearly a decade at Google, where she led strategy and sales for the Health vertical—developing scalable systems across search, video, and emerging platforms for global pharmaceutical and wellness brands.
In 2021, Erin launched SWM Consulting to bring that same strategic clarity to purpose-driven businesses. What began as a consultancy quickly evolved into a multi-division powerhouse: SWM Consulting (brand and growth strategy), SWM Digital (a boutique digital ad agency), and now SWM AI - home of Wavey.
Wavey was originally built as an internal tool for Erin’s own team - a way to reduce the noise, replace the slide rewrites, and surface sharper insights, faster. Within 90 days of rollout, it helped drive a 12.2x increase in agency ROI and a doubling of headcount.
Now, it’s being scaled beyond SWM’s lanes - into the hands of the agencies who need it most.
Because, Wavey wasn’t built in theory. It was built in motion. Mid-pitch. Under pressure.
By people who do this work, for people who do this work.
That’s what makes it different.
And that’s why the agencies who use it next will have an edge the rest won’t see coming. Wavey started as our unfair advantage. Now it’s yours.
Jeff Ramsey, Chief Product & Technology Officer (CPTO) SWM Consulting | SWM Digital | SWM AI
Jeffrey Ramsey is the Chief Product & Technology Officer for SWM Consulting, SWM Digital, and SWM AI, where he leads all product and technology teams across the SWM ecosystem.
He doesn’t just build platforms - he builds what other engineers study. With several decades of experience in software architecture, systems engineering, and advanced product development, Jeff has designed and scaled technology across some of the most complex, high-stakes environments in the world.
As a Principal Engineer with top technologies companies, he has led critical infrastructure projects where precision and reliability weren’t optional, they were non-negotiable.
He’s led engineering at major companies like AT&T, founded and scaled his own firm (Link Technology), and architected enterprise systems used across industries from telecom to digital platforms.
At Wavey, Jeff brings that same level of rigor and innovation to the agency world. He built the platform’s engine from the ground up to do what strategy decks and dashboards never could: think fast, surface what matters, and adapt in real time.
Wavey isn’t just smart.
It’s engineered for the way great teams actually work.